Who Are 2G?
2G Solutions are a privately owned property maintenance company based in Glasgow.
With a wide range of building maintenance services on offer to clients based nationwide, 2G use a network of specialist teams and individual trades people to help them manage their business premises on both a contract and reactive basis.
With their company reaching 10 years old, 2G approached us to help bring their branding and marketing more in line with modern marketing styles and techniques. This rebrand would touch on every aspect of their business from their logo, website, copy, photography and print.
2G operate within 4 main industry sectors so we extended their branding to reflect this. By creating 4 separate visual identities, this now allows them to bring a focus to the marketing of these services that had been missing before.
What We Produced:
Branding: Service Icons
Once the logo had been created we extended the new design feel to a series of icons that would help productise the services 2G offer across all 4 sectors..
Complete Corporate Rebrand:
2G felt they wanted to really up their game as far as their marketing was concerned. With this in mind, the emphasis was on giving them a very corporate, professional look whilst also trying to make them look fresh and modern. As well as a new logo and brand extension, we also created a professionally designed WordPress website, a series of corporate brochures and a full range of assets for use on Facebook.
2G wanted their messaging to be punchy and efficient so we adopted a ‘cut to the chase’ approach. This involved refining their copy and content down to make it really high impact and easy to digest.