Who Are MacDuff International
MacDuff International is a Scottish whisky company with a number of premium brands. They are highly regarded as experts in developing new whiskies with a mission to maintain a strong focus on building world class brands while persistently striving to excite their customers and consumers.
What We Produced:
We were approached by MacDuff to design a corporate website as well as three websites for their whisky brands.
Before we started to design the website, we created a series of visuals and photographs to allow the products to be represented professionally and consistently.
Poetry in Motion
After creating the product visuals, we suggested to MacDuff that we could use a number of animation techniques to bring some movement to the website. As a result, we created a series of motion graphics; each reflecting the brand values of the individual product.
Now that we had a series of branded assets that everyone was happy with, it was time to create 4 brand new websites. A corporate website for MacDuff International and the three product websites to represent each of the MacDuff’s brands.
The emphasis of everything we created for MacDuff was focused on quality; the websites needed to compete with the websites of market leading Whisky brands.